About me
August 8, 2017 2025-05-03 7:39About me
About me
I am Barbie Nuki — a creative entrepreneur with a mission to inspire, innovate, and impact. As CEO of Yalla TV and Yalla Productions, I lead a passionate team committed to redefining the entertainment experience in the Arab world and beyond. Our work goes beyond screens; it connects cultures, celebrates authenticity, and brings fresh stories to life with purpose.
With over a decade in the entertainment and media industry, I’ve built platforms that empower talent, especially Arab women and emerging creators, to share their voice with confidence and creativity. My second passion is sustainability.
As the Director & Founder of Yalla Green Mobility, I’m committed to accelerating the shift toward renewable energy and clean transportation across the UAE. I believe every business should be part of the solution—and at Yalla, we lead by example.
Whether through media or green initiatives, I strive to create spaces that are inclusive, conscious, and future-focused.
EDUCATION & EXPERIENCE
My Professional Journey – Leading with Creativity, Vision, and Purpose
Best International Emerging TV Channel CEO
Presented by FS Entertainment
Honoring Ms. Barbie Nuki Lezhava for her outstanding leadership in launching and scaling Yalla TV as a premier digital-first media platform in the Middle East.
United Nations Global Excellence Award
Presented by United Nations Global Peace Council – Dubai, UAE
Recognizing Ms. Barbie Nuki Lezhava, Founder & CEO of Yalla TV, for her exceptional achievements and sincere contributions to societal development in the media sector.
(Awarded on 27 November 2024)
Emirates Award of Excellence
United Nations Global Peace Council – Dubai, UAE
Acknowledging Ms. Barbie Nuki Lezhava’s positive societal impact and dedication to innovation through her work with Yalla TV.
(Awarded on 19 February 2024)
United Nations Global Excellence Award (Second Commendation)
Presented by UNGPC – Dubai, UAE
Celebrating continued excellence and sustainable growth under her leadership at Yalla TV.
(Presented again in November 2024)
Face of Women Empowerment – 2022
Presented by FFA (Fashion For All) Awards – Dubai, UAE
Honoring Ms. Barbie Nuki Lezhava as a prominent advocate for gender equality and women’s leadership in the entertainment industry.
Mother & Child Fashion Show 2022
Presented by Funtastic Family – Dubai, UAE
Awarded to Ms. Barbie Nuki Lezhava for her continuous support and excellence in community and family-focused initiatives.
Jury Member – Top Model Dubai 2022
Presented by Grace Moon, Block Beats & Bitica
Barbie Nuki Lezhava Honored as a distinguished jury member for the international fashion and modeling event, Top Model Dubai.
Certificate of Gratitude – SME & Startup Fundraising 2022
Presented by The Private Office of HH Sheikh Ahmed Bin Faisal Al Qassimi
In appreciation of Yalla TV’s extraordinary support and partnership in empowering regional startups and SMEs.
Powered by Finance Magazine, Presented by Wasaya Investments
Featured at Madame Tussauds Dubai
Ms. Barbie Nuki Lezhava was honored with inclusion among notable personalities at Madame Tussauds Dubai, recognizing her influence in regional media and entrepreneurship.
Business Administration, Management & Operations
Kyiv National University of Technologies and Design (KNUTD) 2018-2020
35 Public School, Georgia
High School Diploma, History 1996-2090
Bachelor's degree in management
International Business School 2006
Director & Founder – Yalla Green Mobility
Dubai, UAE | 2023 – Present
CEO – Yalla Productions
Dubai, UAE | 2023 – Present
Leading a full-service media company
CEO – Yalla TV
Dubai, UAE | 2019 – Present
