Barbie Nuki Lezhava

I am Barbie Nuki Lezhava — a creative entrepreneur with a mission to inspire, innovate, and impact. As CEO of Yalla TV and Yalla Productions, I lead a passionate team committed to redefining the entertainment experience in the Arab world and beyond. Our work goes beyond screens; it connects cultures, celebrates authenticity, and brings fresh stories to life with purpose.

With over a decade in the entertainment and media industry, I’ve built platforms that empower talent, especially Arab women and emerging creators, to share their voice with confidence and creativity. My second passion is sustainability. As the Director & Founder of Yalla Green Mobility, I’m committed to accelerating the shift toward renewable energy and clean transportation across the UAE. I believe every business should be part of the solution—and at Yalla, we lead by example.

Whether through media or green initiatives, I strive to create spaces that are inclusive, conscious, and future-focused.