Barbie Nuki Lezhava
September 20, 2019 2025-06-03 15:19Barbie Nuki Lezhava
Barbie Nuki Lezhava
CEO of Yalla TV and Yalla Productions, and the Director & Founder of Yalla Green Mobility.
About me
I am Barbie Nuki Lezhava — a creative entrepreneur with a mission to inspire, innovate, and impact. As CEO of Yalla TV and Yalla Productions, I lead a passionate team committed to redefining the entertainment experience in the Arab world and beyond. Our work goes beyond screens; it connects cultures, celebrates authenticity, and brings fresh stories to life with purpose.
With over a decade in the entertainment and media industry, I’ve built platforms that empower talent, especially Arab women and emerging creators, to share their voice with confidence and creativity. My second passion is sustainability. As the Director & Founder of Yalla Green Mobility, I’m committed to accelerating the shift toward renewable energy and clean transportation across the UAE. I believe every business should be part of the solution—and at Yalla, we lead by example.
Whether through media or green initiatives, I strive to create spaces that are inclusive, conscious, and future-focused.
Blog
Insights & Executive Blog
Yalla Green Mobility Show Set to Make History with UAE’s Largest Sustainable Test Drive Event
Yalla Green Mobility Show Set to Make History with UAE’s …
Yalla TV unveils “Yalla Green Mobility” – A step towards sustainability and UAE’s Net Zero 2050.
Yalla Green Mobility by Yalla TV promotes sustainability, eco-innovation & …
Yalla TV’s strategic evolution in the UAE’s thriving media industry
Yalla TV prioritizes inclusivity, technology, and innovation Led by Barbie …
Mobile-first platforms change UAE media landscape
Mobile-first platforms change UAE media landscape. The UAE has emerged …
Yalla TV Celebrates UAE National Day with Joy and Pride
Yalla TV UAE National Day celebration lit up Dubai with …
Yalla TV enhances production capabilities and launches Internship & Mentorship program for UAE students
Dubai, UAE – Yalla TV, the UAE-born global creative media house …
Yalla TV’s Strategic Evolution in the UAE’s Thriving Media Industry
Yalla TV plans to revolutionize content creation with AI and …
Have a new project? Let’s bring it to life. Hi@barbienuki.com
Whether you're building a bold new production, launching a green initiative, or crafting a compelling story—I’d love to hear from you.
Leadership
Professional Journey
Yalla TV
In 2019, Barbie Nuki Lezhava launched Yalla TV, a digital-first media platform based in Dubai, dedicated to empowering Arab and international talents.
Through original talk shows, entertainment programming, and youth-driven initiatives, Yalla TV is redefining the future of storytelling in the UAE and beyond.
Yalla Productions
Recognizing the need for high-quality content production, Barbie established Yalla Productions in 2023.
Specializing in commercials, corporate films, and branded entertainment, Yalla Productions is the creative engine behind much of Yalla TV’s acclaimed programming.
Yalla Green Mobility
With a passion for sustainability, Barbie founded Yalla Green Mobility in 2025 to promote green transportation, electric vehicle adoption, and eco-conscious living in the UAE.
Through large-scale events, test drive activations, and community initiatives, Yalla Green Mobility drives environmental awareness and sustainable change.
EDUCATION & EXPERIENCE
My Professional Journey – Leading with Creativity, Vision, and Purpose
Best International Emerging TV Channel CEO
Presented by FS Entertainment
Honoring Ms. Barbie Nuki Lezhava for her outstanding leadership in launching and scaling Yalla TV as a premier digital-first media platform in the Middle East.
United Nations Global Excellence Award
Presented by United Nations Global Peace Council – Dubai, UAE
Recognizing Ms. Barbie Nuki Lezhava, Founder & CEO of Yalla TV, for her exceptional achievements and sincere contributions to societal development in the media sector.
(Awarded on 27 November 2024)
Emirates Award of Excellence
United Nations Global Peace Council – Dubai, UAE
Acknowledging Ms. Barbie Nuki Lezhava’s positive societal impact and dedication to innovation through her work with Yalla TV.
(Awarded on 19 February 2024)
United Nations Global Excellence Award (Second Commendation)
Presented by UNGPC – Dubai, UAE
Celebrating continued excellence and sustainable growth under her leadership at Yalla TV.
(Presented again in November 2024)
Face of Women Empowerment – 2022
Presented by FFA (Fashion For All) Awards – Dubai, UAE
Honoring Ms. Barbie Nuki Lezhava as a prominent advocate for gender equality and women’s leadership in the entertainment industry.
Mother & Child Fashion Show 2022
Presented by Funtastic Family – Dubai, UAE
Awarded to Ms. Barbie Nuki Lezhava for her continuous support and excellence in community and family-focused initiatives.
Jury Member – Top Model Dubai 2022
Presented by Grace Moon, Block Beats & Bitica
Barbie Nuki Lezhava Honored as a distinguished jury member for the international fashion and modeling event, Top Model Dubai.
Certificate of Gratitude – SME & Startup Fundraising 2022
Presented by The Private Office of HH Sheikh Ahmed Bin Faisal Al Qassimi
In appreciation of Yalla TV’s extraordinary support and partnership in empowering regional startups and SMEs.
Powered by Finance Magazine, Presented by Wasaya Investments
Business Administration, Management & Operations
Kyiv National University of Technologies and Design (KNUTD) 2018-2020
Bachelor's degree in management
International Business School 2006
35 Public School, Georgia
High School Diploma, History 1996-2090
Director & Founder – Yalla Green Mobility
Dubai, UAE | 2023 – Present
CEO – Yalla Productions
Dubai, UAE | 2023 – Present
Leading a full-service media company
CEO – Yalla TV
Dubai, UAE | 2019 – Present
Press & Media Features
Showcasing visionary leadership, creative excellence, and industry innovation as featured across leading media platforms.
Yalla TV — Internship & Production Capabilities Upgrade
Yalla TV — Strategic Evolution in UAE Media Industry
Yalla TV — 53rd UAE National Day
