Barbie Nuki Lezhava Reflects on Inspirational Meeting with His Highness Sheikh Mohammed bin Rashid Al Maktoum

Dubai, UAE — Entrepreneur and creative professional Barbie Nuki Lezhava marks a significant milestone in her 15-year journey in Dubai, highlighted by a recent encounter with His Highness Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, during a prestigious horse racing event. Having moved to Dubai from Georgia fifteen years ago with a single suitcase and a vision for her future, Lezhava has built her career and personal growth within the emirate’s dynamic and opportunity-driven environment. During the brief exchange, Lezhava expressed her appreciation, telling His Highness, “We love you so much,” to which he warmly replied, “Dubai loves you back.” For Lezhava, the moment symbolized the inclusive and visionary leadership that has positioned Dubai as a global hub for ambition, innovation, and entrepreneurship. “Dubai is a city that delivers on its promises,” Lezhava stated. “It provides safety, opportunity, and a platform for dreamers to become achievers. I am deeply grateful to live, grow, and build my journey here.” Lezhava credits Dubai’s leadership and forward-thinking environment for empowering her both personally and professionally, reinforcing her commitment to contributing to the city’s vibrant business and creative community.

Yalla Green Mobility Show Set to Make History with UAE’s Largest Sustainable Test Drive Event.

World Record Attempt Planned as Dubai Hosts Groundbreaking Green Mobility Experience on November 23, 2025

Dubai, UAE – The UAE’s most anticipated electric mobility event is officially underway as organizers of the Yalla Green Mobility Show unveiled full details during a press conference in Dubai today. Set for November 23, 2025, at the Dubai Autodrome, this landmark event aims to break records and fast-track the nation’s green transition in line with the UAE Vision for Smart and Sustainable Transportation.

The launch was promoted by leading sustainability Leaders including Barbie Nuki Lezhava, CEO of Yalla TV and the Director & Founder of Yalla Green Mobility; Eng. Maitha Alblooshi, Visionary Leader in Diversity and Sustainability and Agile Coach at ENBD; Sal Jafar, CEO of Aerospace and ESG MENA; and Faisal Al Sahlawi, General Manager of Dubai Autodrome.

“Today marks more than just the launch of an event — it marks the beginning of a movement,” said the organizing team. “We are uniting technology, community, and vision to show what’s possible when innovation meets sustainability.”


Barbie Nuki Lezhava, CEO of Yalla TV and the Director & Founder of Yalla Green Mobility

“At YALLA Green Mobility, our mission is to inspire a shift toward cleaner, smarter, and more sustainable ways of moving and living. This platform goes beyond showcasing innovation — it’s about driving real change through awareness and collaboration.”“We proudly align with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum and the UAE’s Net Zero 2050 strategy, supporting the nation’s commitment to sustainability and clean energy. YALLA is here to be a voice for the future — bold, green, and united.”

World Record Attempt and Unprecedented Scale

The event will feature a landmark attempt to set the World Record for the Largest Sustainable Test Drive, with over 500 electric vehicles to be tested in a single day, making history in the region. Visitors will have unprecedented access to more than 70 electric vehicles from over 20 global brands.

“Every test drive will last about 15 minutes, with over 500 test drives expected to take place during the event,” said Aakash Pandey, COO of Yalla Green Mobility. “We are expecting over 3,000+ visitors, and it’s going to be a full day of driving, learning, and fun. The idea is to promote sustainability in mobility and encourage people to try clean driving options.”

UAE’s EV Market Growth

According to Sal Jafar, CEO of Aerospace and ESG MENA, “There are currently 200,000 EVs on UAE roads. Last year, it was around 139,000. By the end of 2029, that number is expected to hit half a million. The UAE is well-prepared to handle that growth. Our EV infrastructure is already above global standards and is only getting better.”

Jafar added that EVs can also benefit consumers financially: “A motorist can save around Dh1,500 in fuel and maintenance, since electric cars don’t need petrol or regular oil changes. Raising awareness like this is great, not just for individuals, but for the environment too.”

Event Highlights

Visitors to the Yalla Green Mobility Show can look forward to:

More than 20 leading EV and green mobility brands showcasing their latest innovations

Hundreds of live EV test drives on a specially designed track Clean-tech startup exhibitions, interactive zones, and family-friendly activities Panel discussions with top industry leaders and policymakers Eco-conscious entertainment, food trucks, and vibrant community activations Live concert performance

The event will offer a comprehensive experience beyond just test drives, with simulators, speed testing, and opportunities to explore all vehicle features in detail.

Registration Information

Entry to the test drive area will require pre-registration, with participants receiving designated time slots for their driving experience. Registration details and tickets will be available soon via Platinumlist and other online channels.

Building Momentum Across the Region

Organizers also announced a dynamic pan-regional marketing campaign, set to roll out over the coming months. The campaign includes influencer partnerships, immersive social media storytelling, radio promotions, and international outreach across Europe, Asia, and the MENA region.

About Yalla Green Mobility Show
The Yalla Green Mobility Show is the UAE’s first major electric mobility event, dedicated to accelerating the adoption of clean transportation, promoting sustainable innovation, and uniting people and industries around a shared vision for a greener tomorrow.
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Yalla Green Mobility aims to inspire change by promoting awareness, community engagement, and eco-innovation.

Yalla TV, the UAE’s leading media house , proudly announces the launch of Yalla Green Mobility — a wide-reaching initiative reaffirming its commitment to sustainability and supporting the UAE’s Net Zero 2050 strategic vision.

As the country accelerates its path toward a more sustainable future, Yalla Green Mobility aims to inspire change by promoting awareness, community engagement, and eco-innovation. The initiative reflects a deep-rooted belief that the media can be a catalyst for meaningful environmental transformation, and not merely a passive observer.

Yalla Green Mobility will roll out a series of activities and engagements across 2025 and beyond, each designed to spark dialogue and action within communities, industries, and institutions. From hands-on experiences with next-generation mobility solutions to community-driven green efforts, the initiative seeks to connect people with the evolving landscape of sustainable living.

As part of the program, YGM will explore a variety of activations — including events that showcase the potential of electric and hybrid mobility, creative media series highlighting sustainability champions, and interactive campaigns promoting environmental awareness across digital and physical spaces.

Educational and corporate partnerships will play a crucial role in extending the reach of the initiative. Institutions, government entities, and forward-thinking brands will be engaged in efforts to strengthen green values across generations.

“We believe media is not just a mirror to society, but a driver of meaningful transformation,” said Barbie Nuki, Founder & CEO of Yalla TV and Director & Founder of Yalla Green Mobility. “With Yalla Green Mobility, we are not only reaffirming our commitment to the UAE’s Net Zero 2050 initiative but also bringing the conversation around sustainability into everyday lives — through experience, education, and empowerment.”

Yalla TV envisions YGM as more than just a campaign — it is a movement. A movement that invites everyone, from government leaders to school children, from multinational brands to individual citizens, to participate in creating a greener tomorrow.

As the UAE forges ahead with its sustainability agenda, Yalla Green Mobility stands ready to serve as a platform where ideas take shape, collaborations thrive, and every small action contributes to a collective impact.

• Yalla TV prioritizes inclusivity, technology, and innovation
• Led by Barbie Nuki, Yalla TV blends creativity, AI, and strategic growth

Dubai, UAE – The UAE’s media industry is experiencing steady growth, with a projected compound annual growth rate (CAGR) of 3.1%, according to Statista. This expansion is fueled by digital transformation, evolving audience preferences, and strategic innovation by media companies.

In this dynamic landscape, Yalla TV, under the visionary leadership of Barbie Nuki, has evolved from a content provider into a full-scale media house. Known for her bold fashion statements and innovative mindset, Nuki has not only redefined content creation but also championed women’s empowerment in media and business. Yalla TV’s evolution reflects the larger shift in the UAE’s media industry—one that blends creativity, technology, and inclusive leadership.

Adapting to a Transforming Media Landscape:

The UAE has established itself as a regional leader in media innovation, driven by mobile-first audiences and government-backed initiatives. As digital consumption soars, media companies must adapt or risk obsolescence.Barbie Nuki, Founder and CEO of Yalla TV, explains “The media environment is transforming rapidly. For us, it wasn’t just about keeping up; it was about stepping forward to innovate while staying true to our core value of authentic storytelling.”

By aligning its content strategy with digital trends, Yalla TV has positioned itself as a forward-thinking player in the region, leveraging its technological investments and creative storytelling to remain competitive in a growing market.

AI-Driven Innovation Fuels Business Growth

Yalla TV has palnned  strategic investments in AI-driven content creation and automated production technologies to ensure its content remains engaging, relevant, and ahead of industry trends. The company is revolutionizing how content is produced, personalized, and delivered to audiences.

“AI helps us amplify creativity,” says Nuki. “It allows us to gain deeper insights into audience preferences, predict emerging trends, and create content that truly resonates. Whether through dynamic storytelling formats, real-time engagement tracking, or immersive AI-enhanced production quality, we are redefining the future of media.”

Empowering Talent & Fostering Inclusivity

At the heart of Yalla TV’s growth strategy is a strong commitment to nurturing local talent and championing women’s empowerment. Under Barbie Nuki’s leadership, the company has actively created opportunities for emerging content creators, producers, and executives—particularly women—ensuring a diverse and inclusive media ecosystem.By mentoring young professionals and fostering an environment where women can thrive in leadership roles, Yalla TV is shaping the next generation of storytellers in the UAE.

“The UAE is full of talented individuals with stories to tell,” Nuki explains. “Through Yalla TV, we empower new voices, ensuring that diverse perspectives and creative visions define the future of media.”This people-first approach, combined with Yalla TV’s technological advancements, has positioned the company as both an industry innovator and a champion of diversity.

A Balanced Vision for Growth

Looking ahead, Yalla TV has set its sights on expanding its footprint regionally and globally. With plans for original productions, collaborations with international creators, and further integration of cutting-edge technology, the company aims to scale its influence while maintaining its focus on community and quality. “Our goal is to grow responsibly, ensuring we remain connected to our audience while exploring new opportunities,” Nuki states.

Conclusion: A Visionary Media Legacy

Yalla TV’s journey from a niche content provider to an influential media house highlights its ability to adapt, innovate, and lead in an evolving industry. By leveraging technology, championing diversity, and aligning with industry trends, Yalla TV is poised for long-term success in the UAE’s expanding media market.

“At Yalla TV, it’s about more than just creating content,” Nuki reflects. “It’s about creating value—through stories, opportunities, and meaningful connections.”

Mobile-first platforms change UAE media landscape. The UAE has emerged as a leader in media innovation, with digital consumption trends driven by a tech-savvy population and government-backed initiatives. The rise of mobile-first platforms and personalized content has significantly shaped the way audiences engage with media.

Barbie Nuki, Founder and CEO of Yalla TV, shares the company’s perspective: “The media environment is transforming rapidly. For us, it wasn’t just about keeping up; it was about stepping forward to innovate while staying true to our core value of authentic storytelling.”

Yalla TV has made strategic investments in technology to ensure its content is engaging and relevant. From AI-driven content curation to advanced production technologies, the company focuses on creating personalised viewer experiences.

“Technology helps us amplify creativity,” says Nuki. “It allows us to better understand our audiences and deliver content that resonates with them, whether through innovative formats or immersive production quality.”

This emphasis on leveraging technology has become a cornerstone of the company’s ability to adapt to the demands of a modern media audience.

A key focus for Yalla TV is its attempt to empowering young media professionals in the UAE. Through internship and trainee programmes, the company provides aspiring content creators, anchors, and production specialists with the tools and mentorship they need to succeed.

“The UAE is full of talented individuals with stories to tell,” Nuki explains. “Our programmes aim to nurture this talent and provide pathways for them to thrive in the media industry.”

Looking ahead, Yalla TV has set its sights on expanding its footprint regionally and globally. With plans for original productions, collaborations with international creators, and further integration of cutting-edge technology, the company aims to scale its influence while maintaining its focus on community and quality.

“Our goal is to grow responsibly, ensuring we remain connected to our audience while exploring new opportunities,” Nuki states.